Network Marketers Neglect Offline Marketing at Their Own Peril

Everything is coming online these days. Sales and marketing are one of the biggest things that are going on but what about offline marketing? Is it still important and what are happens if network marketers neglect it?

I’ve been an internet marketer longer than I have been a network marketer. When I first got started the company advised me to get a get together at my house with my friends and show them the product and the business. Hmm… simple enough, right?

So, I did that and sold one or two boxes of the product but no one joined my business and one of the people actually stopped buying the product from me and bought from someone else because her husband had gotten it from them first. What a waste of 3 hours!

When I started taking my sales and recruiting online, the investment of time that I was putting into my business was much less and I could outsource a lot of the activities.

I was able to grow a decent size team. A lot of them were not around me but the ones that were, it just made sense to meet them in person. I can tell you that when we did meet up in person (once per month) the level of energy in our team skyrocketed. We were a family. It was super cool.

In the business I am in currently, almost all of my team members live at least 4 hours away from me so instead of meeting in person, we meet up on video chats.

I do have to say that we all make sure to attend our company conventions to get to see each other. After every convention, we come out bigger and better than ever.

The bottom line is that whenever you are building a team, you should get together and meet in person if at all possible. This helps with retention and let’s just face it, it’s a lot of fun to hang out with your team!

Tired of going at MLM old school? Want to use internet marketing to build your network marketing business? This is what I am using to amp up my online marketing! Find out more here

How to Overcome Your Biggest Obstacle in Network Marketing

Some people may have different challenges in network marketing but most people have the same problem and that problem is recruiting. In this article, you will learn how to overcome your biggest obstacle in network marketing.

We will group selling and recruiting into the same batch since when you are recruiting you are technically selling people on the opportunity. If people don’t “buy” the opportunity then you do not make any commissions off wholesale profit.

Know What You Are Talking About

The best thing you can do is know what you are talking about. True, when you first get started you want to move forward and it is fine if you are “ignorance on fire”. When you are in the business for quite some time, that doesn’t work anymore. People wonder why you don’t know anything. You’ve been in the company for a while, haven’t they trained you?

Create Confidence

You have to create confidence. People join people who are confident and know where they are going. If you are clueless and do not know where you are going or what you are doing then people are not interested in working with you. When you work on step number one and know what you are talking about, you are creating confidence so these two points go hand in hand.

Have a Winning Mindset

You have to have a winning mindset. You have to know that you know what you are doing and that no matter what happens you are going to keep going. The more you adopt this mindset, the faster you are going to move forward and be successful in your business and overcome your biggest challenge in network marketing.

Getting Started in Network Marketing? Make a List

Getting Started in MLM. Make a List?

Make a List.

Heard that before?

The majority of network marketers are committed. When I say committed, I mean if you’re reading this, you laid out some hard earned bucks to join your company. That’s not “kicking tires”, or saying “I’ll try it out”, no you actually made a “commitment”. My old man would have said, “You put some skin in the game!” So there’s no convincing, or explaining the business model of network marketing to you because… you get it!

It is for this reason I market my business (high – ticket) to network marketers and network marketers only. Y’all get it! So when it comes to showcasing an MLM business there’s no, “Well, I don’t know if that’ll work!” Or “Isn’t that just another one of those pyramid things?” Or, my auntie on my father’s side whose cousin’s brother got into one of those things was scammed into buying a crap load of expensive detergent and it just sat in his garage and he couldn’t GIVE it away!”

You get my drift? When we market to what is known as the “target market” we don’t have to put up with the nonsense I just alluded to above. That being the case, then why do we still have people in various companies of MLM setting new people up for failure by insisting they start their businesses by targeting their “warm” market? (friends & family)

My upline sponsor in an MLM I was a part of back in the day gave me this thing called a Memory jogger. Sound familiar? And on it, there were words that were suppose to jog my memory as to who I knew since kindergarten. Come to think back on it now, I think the name of the memory jogger was entitled “Who Do You Know!” Anyway, I was told that the people I would write down on this list would be know as “suspects” instead of prospects. He said that we should never use the word prospect for anyone that hadn’t seen our compensation plan first. Up until then, they should be labeled as “suspects”. People you SU-SPECT might be interested in your business.

Now I took you on that trip down memory “nightmare” lane because much to my disbelief, in this day and age of social media, tablets, laptops, smartphones, voice broadcasting, etc. You STILL HAVE people out there who teach new people coming into the network marketing industry this malarkey on how they should get started.

Folks please, and I hope you’re not doing this. But don’t set yourself up for failure by trying to contact your so-called “warm-market.” Your friends and family won’t understand this business. Even saying the letters M-L-M to people conjures up in most people’s minds as… SCAM.

DO NOT SHARE YOUR MLM BUSINESS WITH YOUR WARM MARKET!

Promote your business to like-minded individuals.

Trust me, if you take my advice and market to MLM genealogy lead lists, you’ll save yourself a lot of time, money and heartache.

Gain Control Over Your Network Marketing Efforts

When you start network marketing, it can be overwhelming. After all, you’re really running two businesses. On the one hand, you are selling a product. On the other hand, you are recruiting others to sell the same product. Both areas deserve your full attention, and here are some tips to make sure you succeed with both.

Never, ever lie on your network marketing website. Your reputation is your key to making money in this business, and a marketer with a clean record will have a long career. Use honest testimonials, statistics, sign-up information and marketing techniques. Do not exaggerate and never say that it’s a way to make money for doing nothing. A lot of hard work goes into it and you know that!

Don’t give away all your secrets, yet. Your network marketing materials should entice the reader into wanting to know more and taking the next step to seek out the information you provide on your website. If someone takes the time to visit your site, they’re showing they have the drive to actually be a part of your business.

Remember when network marketing that time is a very valuable commodity, both for you and for members of your marketing network. You need to act in a timely fashion when there’s something that needs to be done, whether it’s introducing a product or contacting members of your network. You can’t just leave people waiting around.

You’re going to need to have a lot of confidence in yourself to make it as a network marketer. You won’t need to visit the shrink or anything that drastic, but you should work on boosting your self-esteem in order to become a better salesperson and to increase the number of members in your network.

One easy way to increase your chances of success at network marketing is to use visualization techniques. Although some people may think this is a lot of hokey-pokey, those who truly believe in its power see measurable results in various areas of their life. Make sure you truly immerse yourself in the experience while visualizing whatever it is you want to improve ” sales techniques, product descriptions, the ability to recruit your sales force or any other aspect of your business. Use all of your senses to imagine that success is already yours, and soon enough, it will be!

Use the power of social media sites in today’s world to help you with your network marketing business. Network marketing is a business of today, and today is revealed through the internet and media. The two biggest things in today’s world are Facebook and Google. Optimize your search results on Google, and market your business and products on Facebook.

Even though network marketing can be a challenge, if you know how to manage the two sides of your business you’ll be fine. Use the tips in this article to better help you manage both the sales and the recruitment parts of your business. Stick with it and you’ll see positive results.

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