Having a good Page Rank in the eyes of Google can do wonders for your website. Of course it is not vital, but a good Google Page Rank will gain you more visitors and trust.
You may be thinking, why is Google so important to my website? Why not Bing, Yahoo etc? The truth is most people still use Google as their number one search engine. They have established themselves as the biggest player. In years to come who knows what will happen, but for now Google remains king of the search engines.
Does ranking matter to your website?
If you want to get lots of traffic and have your site positioned high up in the search results then yes, Page Rank does matter. Think about it! Who is going to trawl through page 1-40 (or more) of the search results? Nobody has the time for that. If your site does not show on page 1 or 2 of the search results then it is very difficult to get anyone to see your site, let alone buy any products you may be offering. The better your Page Rank the higher you are going to be showing in the search results.
So you can see that having a decent Page Rank does indeed matter.
How is Page Rank determined?
Your Page Ranking is determined by many factors, but one that is of high importance are the number of links you have pointing back at your site. Yes you could have thousands, but if they are from sites that have low or no Page Rank then your ranking is not going to be so great. The idea is to build links on other good sites.
When someone types a phrase into Google it will attempt to find sites that can provide an answer to the search question. It looks at the site and analyses it’s keywords as well as the number of links it has pointing to it. If it has good Page Rank it is served high in the search results.
If you are a webmaster you should really become familiar with how Page Rank works as it will be of benefit to any marketing efforts. The more links pointing at your site the better placed it will be in the search engines, particularly in Google.
Tips on improving your Google Page Rank
The best way to improve your ranking is to start building backlinks to your site. Take a look at the top ten results returned for your niche. Try placing links on their site if allowed. Not all backlinks are equal of course. Having 100′s of links on not so great sites will not be as good as say having 40 links on sites that are really popular.
Google looks both at relevance and popularity of the backlinks you build so don’t go putting a link on a motorbike site if your niche is about dog collars. This kind of strategy will do you no good at all. Look for sites that are similar to yours, there will be many of them around. Spend some time doing this exercise as it will pay dividends in the long run. Backlinks are not only for search engine optimization.
You can build the backlinks yourself, but this can take a long time. Try and do a few each day and before long you will have amassed a good amount. Alternatively there are various services around that build backlinks.
In this article I have outlined why the Page Ranking of your website is important. You can determine the Page Ranking of your own as well as the sites of others by installing the Google toolbar. By monitoring and improving your how you rank you will not only gain better rankings, but your site will be considered an authority site. This will get you more subscribers and hopefully better sales in the long run.